Higher Education PR Agency
Reach, Influence, and Inspire the World of Higher Education
100+
Impactful client features across leading national media
2000+
Unique pieces of coverage for our clients
5000+
Quality media hits secured for clients throughout 2025
Want to see how I can help you achieve results?
Powerful Solutions
EduMarket Intelligence by FK partners with institutions, colleges, and universities to deliver data-led, strategic education marketing solutions that drive real results.
Promoting Faculty Expertise
Positioning The Dean
Program Promotion
Media Training
Content Writing
Ranking Consultation
PR for the Higher Education Sector
Today’s students seek more than reputable courses; they want an immersive experience. To help institutions grow enrollments, EduMarket Intelligence by FK focuses on building trust and engagement across stakeholders, industry partners, and the student community.
Its higher education PR approach blends strategic communication with creative and digital storytelling to attract students, secure partnerships, and strengthen institutional credibility.
By leveraging data-led education PR, EduMarket Intelligence by FK goes beyond awareness, it positions each institution as a destination of choice, a community where students aspire to learn, connect, and belong.
Why is Education PR Essential for Academic Brands?
Students today are among the most discerning users of social media and technology. For universities and colleges, this makes PR not just a communication tool but a vital channel to influence perceptions and drive engagement. EduMarket Intelligence by FK helps institutions take control of the narrative, ensuring they stay visible across the platforms students actively consume.
Strategic PR goes beyond promoting academic courses, it showcases the vibrancy of campus life, from societies and events to student communities that define the real university experience. Highlighting these elements builds authentic connections with prospective students who increasingly prioritise the “whole experience” over just course credentials.
Executed well, education PR positions institutions as dynamic, student-centric brands that inspire trust, attract enrolments, and foster long-term loyalty. EduMarket Intelligence by FK transforms academic offerings into compelling stories that resonate with students, parents, and stakeholders alike, shaping an institution’s reputation as a place where opportunities, experiences, and meaningful growth converge.
How EduMarket Intelligence by FK Supports Institutional Growth
As a higher education marketing and communications specialist, EduMarket Intelligence by FK focuses on amplifying institutional excellence through data-driven strategy, storytelling, and research. The approach combines deep sector understanding with strategic insights to enhance visibility, strengthen reputation, and drive engagement.
Over the years, EduMarket Intelligence by FK has supported some of the most respected names in the education space, including Emlyon Business School, Khan Academy, Manav Rachna International University, Aakash Institute, and the All India Management Association. Each collaboration reflects a commitment to delivering measurable outcomes in student recruitment, stakeholder engagement, and institutional positioning.
Partnering with EduMarket Intelligence by FK means gaining more than PR or marketing support, you gain a strategic ally dedicated to positioning your institution as a trusted thought leader and a preferred academic destination in an increasingly competitive education landscape.
My Higher Education PR Services
Increased Organic Visibility
If your institution is struggling to rank higher on search engines, you’re not alone. Today’s students and parents actively research universities online, through text, voice, and even visual search. To truly connect with them, your institution must be not only present but also highly visible and trusted.
This is where Digital PR makes a real difference. EduMarket Intelligence by FK crafts proactive, planned, and reactive campaigns that help institutions earn valuable backlinks from credible media and education platforms. These backlinks signal to Google that your content is authoritative, directly improving visibility and organic search performance.
EduMarket Intelligence by FK designs tailored PR strategies that keep your academic brand in constant motion. With an always-on approach, it ensures your institution leverages every media moment to build authority, reputation, and credibility.
The outcome: stronger search rankings, higher engagement, and deeper connections with prospective students in an increasingly competitive higher education market.
Long-Lasting Education Media Contacts
In education PR, success isn’t about being everywhere, it’s about being in the right place, with the right story. EduMarket Intelligence by FK focuses outreach exclusively on the media outlets and journalists who truly shape the higher education conversation.
With extensive experience in the sector, EduMarket Intelligence by FK has built trusted relationships with leading education journalists, editors, and influencers. These connections enable a deep understanding of trends, alignment with the news agenda, and the ability to identify opportunities many institutions often overlook.
From showcasing research breakthroughs and faculty expertise to highlighting international partnerships and student success stories, EduMarket Intelligence by FK ensures your institution is featured in conversations that genuinely matter.
This media relations approach goes beyond coverage, it builds authority, credibility, and long-term visibility. Every story is crafted to inspire stakeholders, strengthen trust, and position your institution as a respected voice in higher education.
Social Media Marketing
Social media has become one of the most personal and powerful ways for educational institutions to connect with their audiences. It allows universities and colleges to move beyond promotion and create authentic, real-time engagement with students, parents, and stakeholders.
EduMarket Intelligence by FK helps institutions build a strong, distinct brand presence through tailored communication strategies that share the right stories with the right audiences. From showcasing partnerships and research initiatives to highlighting campus life, funding opportunities, and student achievements, these campaigns make your institution’s value proposition both visible and compelling.
To deepen engagement, EduMarket Intelligence by FK integrates rich media formats, such as video testimonials from students and alumni—that add authenticity and emotional resonance to every message. The goal is simple: to transform your social platforms into powerful storytelling ecosystems that inspire trust, build community, and attract the audiences that truly matter.
Paid Advertising
While organic visibility builds trust, paid advertising ensures your message reaches the right audience at the right moment. For higher education institutions, paid social campaigns allow precise targeting based on location, demographics, interests, and online behaviour.
EduMarket Intelligence by FK uses these tools to deliver your institution’s content directly to prospective students, whether it’s the core 18–22 age group, postgraduates, or parents influencing education decisions. Each campaign is carefully designed to keep your brand top of mind throughout the student decision-making journey.
To further strengthen recruitment outcomes, EduMarket Intelligence by FK employs advanced retargeting strategies that reconnect with users who have already engaged with your website or social platforms, delivering personalised messages that inspire meaningful action.
This paid advertising approach doesn’t replace organic efforts, it amplifies them. By combining strategic targeting with data-driven creativity, EduMarket Intelligence by FK helps institutions enhance visibility, deepen engagement, and convert genuine interest into student enrollments.
Influencer Marketing in the Education Sector
Influencer marketing is no longer limited to lifestyle brands, it has become a powerful strategy for higher education institutions looking to expand reach, strengthen credibility, and connect with diverse audiences. Whether the goal is to engage prospective students, connect with academics, or deepen alumni relationships, influencers significantly shape perception and trust.
In education, influencers take many forms, distinguished alumni, respected faculty, student journalists, or even public figures who align with your institution’s values. Their authentic voices bring your brand to life, offering credibility and emotional depth that traditional marketing often cannot achieve.
EduMarket Intelligence by FK manages the entire process, from identifying and evaluating the right influencers to ensuring alignment with institutional goals. The result is impactful advocacy that extends across students, parents, faculty, and global education communities.
With the right partnerships, influencer marketing becomes far more than visibility, it builds trust, enhances reputation, and drives long-term enrollment growth for your institution.
Supporting Overall Digital Marketing Strategy
Digital marketing is evolving rapidly, with SEO, social media, and digital PR now working hand in hand to shape visibility and influence discovery. While digital PR strengthens organic rankings, social media has become a critical driver of engagement, trust, and brand awareness in the education sector.
For EduMarket Intelligence by FK, communication lies at the core of every strategy. By aligning messaging across digital platforms, it helps institutions craft authentic, targeted campaigns that not only attract students but also enhance employer branding. A unified communication approach ensures that every interaction with your brand feels credible, consistent, and meaningful.
Digital success doesn’t replace traditional marketing, it complements it. Offline initiatives such as events, print features, and outdoor visibility continue to build trust, word-of-mouth, and community connection. By blending digital innovation with proven offline strategies, EduMarket Intelligence by FK helps institutions stand out, stay relevant, and thrive in today’s competitive education landscape.
Integrated PR
EduMarket Intelligence by FK takes an integrated approach to education PR, combining digital and traditional channels to ensure every audience is reached effectively. While digital platforms are essential for engaging younger students, traditional media remains invaluable for connecting with parents, professionals, and lifelong learners. By blending both, it creates inclusive campaigns that resonate across generations.
With expertise spanning national media, regional press, and leading online platforms, EduMarket Intelligence by FK ensures your institution’s story is seen, heard, and trusted everywhere it matters. This holistic strategy not only builds awareness and credibility but also drives referrals, strengthens recruitment pipelines, and enhances long-term institutional reputation.
Reputation Management
In higher education, reputation is everything. Prospective students seek institutions that add credibility to their careers, while partners and stakeholders look for associations that elevate their own standing. In today’s competitive landscape, reputation isn’t just an advantage, it’s the ultimate differentiator.
I specialise in building, strengthening, and protecting academic reputations. Whether supporting a global university or a niche higher education institute, my strategies ensure your brand stands out with authenticity, authority, and trust. From shaping institutional narratives to showcasing faculty expertise, I create visibility that resonates deeply with students, parents, and partners alike.
And when challenges arise, I bring strategic crisis management expertise to safeguard your institution’s reputation swiftly and effectively. Reputation management isn’t only about defence, it’s about growth, positioning your institution as a trusted, forward-thinking leader in the education ecosystem.
Marketing and PR Support
My work in education PR is grounded in strategy, creativity, and deep sector understanding. With extensive experience in brand positioning, communication design, and storytelling, EduMarket Intelligence by FK helps institutions craft clear, authentic, and compelling narratives that stand out with confidence and authority.
No matter where your institution is based, EduMarket Intelligence by FK functions as an extension of your marketing team, a dedicated PR partner offering guidance, strategy, and execution. Its always-on approach ensures consistent visibility, proactive reputation management, and powerful storytelling that builds trust, strengthens engagement, and drives long-term institutional growth.
Case Studies
See how I have planned and successfully executed strategic education PR campaigns for leading education brands
driving visibility, credibility, and long-term impact.
Emlyon Business School
Khan Academy
Study Australia
Do you want to grow your education brand?
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