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Read more about the article The Brand Power Index: Measuring the Digital Brand Health of India’s Leading Universities
Higher Education Marketing

The Brand Power Index: Measuring the Digital Brand Health of India’s Leading Universities

As acquisition costs rise and trust fragments across platforms, digital brand health has become a decisive enrollment variable. The Brand Power Index reframes how India’s universities measure credibility, efficiency, and long-term institutional strength in an AI-driven discovery ecosystem.

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January 23, 2026
Read more about the article The Globalisation of Indian Campuses: Data Insights on International Student Enrolments & Partnerships
Education Insight

The Globalisation of Indian Campuses: Data Insights on International Student Enrolments & Partnerships

India’s higher education system is going global, but unevenly. This data-driven analysis examines international student flows, partnerships, and foreign campuses to reveal why global ambition, without structural reform, risks deepening inequality rather than strengthening quality and outcomes.

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January 23, 2026
Read more about the article Language Learning as a Global Market: Growth Trends, Platform Leaders, and Learner Demographics
Education Insight

Language Learning as a Global Market: Growth Trends, Platform Leaders, and Learner Demographics

As language learning scales rapidly through digital platforms, growth alone masks deeper questions of equity, quality, and outcomes. This essay examines what the data reveals and conceals about who truly gains proficiency in an increasingly market-driven global education landscape.

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January 22, 2026
Read more about the article Mapping International Demand for Indian Universities: Top Source Countries by Course Interest
Education Insight / Higher Education

Mapping International Demand for Indian Universities: Top Source Countries by Course Interest

International students’ choices reveal more than enrolment trends. This article examines where India attracts global learners, which courses draw demand, and what these patterns expose about institutional quality, policy coherence, and India’s long-term role in global higher education.

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January 16, 2026
Read more about the article Demand-Led Content Strategy in 2026: Why “Reach” Stopped Being the Constraint
Higher Education Marketing

Demand-Led Content Strategy in 2026: Why “Reach” Stopped Being the Constraint

In 2026, education marketing is no longer about visibility, it’s about credibility. As discovery shifts to AI, social platforms, and peer networks, institutions must align content with real student doubts, outcomes, and trust signals to drive meaningful enrollment decisions.

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January 12, 2026
Read more about the article Forecasting Course Demand: Which Degrees Will Dominate Indian Higher Education by 2030?
Education Insight / Higher Education

Forecasting Course Demand: Which Degrees Will Dominate Indian Higher Education by 2030?

This data-driven essay examines how policy, labour markets, and social realities are reshaping course demand in Indian higher education, and why healthcare, technology, and online learning may dominate by 2030, while deeper equity and quality challenges remain unresolved.

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January 11, 2026
Read more about the article Regional Demand Clusters: Where Should India Build the Next Wave of Universities?
Education Insight

Regional Demand Clusters: Where Should India Build the Next Wave of Universities?

India’s higher education challenge is no longer about building more universities, but about building them in the right places. This article uses data to show how regional demand clusters should guide where India expands universities for equitable access, quality outcomes, and long-term social impact.

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January 7, 2026
Read more about the article Reform on Paper, Failure on the Ground: The Governance Crisis in Indian Education
Education Insight / Higher Education Insight

Reform on Paper, Failure on the Ground: The Governance Crisis in Indian Education

India’s education reforms are ambitious on paper, yet outcomes tell a different story. This essay examines how governance gaps, not lack of vision, have led to stagnant learning, falling enrolment, and persistent employability challenges across the education system.

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December 30, 2025
Read more about the article The $10 Trillion Opportunity: Forecasting the Global Education Market Growth by 2030
Education Insight / Higher Education

The $10 Trillion Opportunity: Forecasting the Global Education Market Growth by 2030

By 2030, the global education market will approach $10 trillion, driven by demographic shifts, lifelong learning, and digital transformation. This article examines where growth is coming from, what it means for equity and access, and how education systems must adapt.

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December 17, 2025
Read more about the article Trendspotting Gen Z: What Social Listening Reveals about Student Preferences in 2025
Digital Marketing / Education Insight

Trendspotting Gen Z: What Social Listening Reveals about Student Preferences in 2025

Social listening in 2025 reveals a pragmatic Gen Z that expects education to deliver skills, stability, and well-being. From AI-powered learning to mental health and ROI concerns, students are reshaping how universities teach, engage, and earn trust.

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December 17, 2025
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