Connecting data, people & ideas to power inclusive outcomes & sustainable growth.
EduMarket Intelligence by FK combines data insights, sector expertise, and innovative solutions to help universities make smarter decisions, enhance engagement, and drive meaningful impact across the global higher education landscape.
Vision Behind EduMarket Intelligence by FK
EduMarket Intelligence by FK partners with ambitious universities and business schools to turn their vision into measurable impact. Every institution has a unique story and a bold goal, and this platform helps shape that journey with precision, strategy, and purpose.
In a world where education is rapidly evolving, EduMarket Intelligence by FK views every academic year as a new opportunity to connect with learners, empower faculty, and support institutional leaders redefining the future of higher education.
What truly sets this work apart is the depth of data-driven insight behind every strategy. These are not just ideas, they are powered by billions of data points drawn from global networks of students, educators, and employers.
With this intelligence, universities gain the clarity to make smarter decisions, seize emerging opportunities, and build enduring legacies of academic excellence and impact.
“I started this journey with a simple mission, to bring clarity to the chaos of higher education marketing. Back in 2022, there was plenty of noise, but very little real insight. I wanted to change that.
What began as a blog to decode education trends and marketing strategies has now evolved into a strategic intelligence platform that delivers data-driven reports, personalized analyses, and forward-looking insights to help institutions stay ahead of change.
My goal has never been just to inform, it’s to empower universities, educators, and leaders to make confident, data-backed decisions in a rapidly transforming education landscape.”
Firdosh Khan, Education Marketing Expert
The EduMarket Intelligence by FK Story
What began as a simple blog in late 2022, a space created to share perspectives on higher education marketing, has today evolved into EduMarket Intelligence by FK, a dynamic platform for data, insights, and strategy shaping the future of the global education sector.
In its early days, the platform focused on decoding policy shifts, analysing student mobility trends, and publishing detailed marketing guides to help universities and educators make informed decisions in an increasingly complex academic landscape.
But soon, an important realization emerged: while the insights were meaningful, they were scattered, underutilised, and often lost within the noise of day-to-day content. The goal became clear, this work had to go beyond commentary. It needed to redefine how data and intelligence empower the education ecosystem.
That vision led to the creation of a dedicated intelligence ecosystem, a place where data-driven insights, market trends, and evidence-based thinking come together to help education leaders see the bigger picture and make smarter decisions.
EduMarket Intelligence by FK began collaborating with educators, marketers, analysts, and policymakers, professionals equally passionate about transforming how universities connect with students, strengthen their brands, and build data-led strategies.
By 2025, the platform had grown into a full-fledged research and strategy powerhouse, producing deep-dive reports, campaign analyses, benchmarking studies, and foresight dashboards. These resources enabled institutions to understand what works, what doesn’t, and what’s coming next.
Today, EduMarket Intelligence by FK is not just reporting on trends, it is shaping them. Through research-driven narratives, insight-led strategy, and actionable intelligence, the platform supports universities and education brands in building trust, strengthening reputation, optimising outreach, and driving sustainable growth.
And this journey is still just beginning.
As education across India and the world continues to evolve, the mission of EduMarket Intelligence by FK remains clear: to help universities use data smarter, communicate better, and create lasting impact.
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